LATEST NEWS:
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July, 2008
Hats Off!
Winchester Hat Fair saw Lowryders giving several young
artists from a new art studio called The Yard a means to
show their work with a unique idea called
Gallery On a Bike. ( See Gallery)
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July, 2008
Staying Trim
The National Slimming Centre started their campaign
in Bournemouth at the Pride festival on July 12th with further
dates booked including Brighton Pride on August 2nd.
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July, 2008
Carnival Candy
Bell Street Gifts and Sweets in Romsey have a unique
float in the Romsey Carnival on Sunday 20th July. A Lowryder
covered in balloons!
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July, 2008
Summer of Love
Lowryders are getting into the groove promoting
the Rhino Club Southampton's 'Summer of Love' promotion
which includes FREE ENTRY EVERY SATURDAY!
Taking full advantage of Lowryders audio capabilities the
Rhino Club is pumping
out their message!
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CASE STUDIES |
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Client: Topcutz 2 Hairdressers, Southampton
Date: April 2008
Duration: 20 hours
1 Lowryder
Topcutz 2 are located in a low footfall residential area and offer
a range of
services from hair styling, tanning, nail manicure, massage, through
to pet grooming.
The salon had recently re-located from an area 4 miles away and
wanted to inform former customers of their move and raise awareness
of a Spring Offer they were running through April and May to the
surrounding area.
Most of their former customers where women with children of school
age so
Lowryders Advertising targeted the schools in the area Topcutz
had
re-located from, with a bike circulating the immediate vicinity
and static placement outside the schools from 8.30am-9.30am and
3pm-4pm twice a week for 2 weeks and once on the third week. By
day 2 the proprietor had already received enquiries about their
new location.
The second month we concentrated on raising general awareness
in the immediate vicinity surrounding the salon. A bike was placed
between
8.00am-9.00am on a main commuter road into Southampton
approx half a mile from the salon and did circuits of the local
schools
3pm-4pm. At weekends shoppers were targeted in a nearby
pedestrian precinct. Saturday mornings 11-2pm and on Sundays shoppers
to the local superstore and carboot sale also 11am-2pm.
At all locations flyers were handed out.
Result.
Topcutz 2 were extremely pleased with the Lowryder campaign. Infact
with so many customers requesting the Spring Offer during May they
decided to withdraw the offer early. Owner Lynn Inch from Topcutz
2 said "We're always looking new ways to raise our profile in the
local area and found Lowryders to be friendly, approachable, and
effective in helping us to achieve that".
Case 1. Case 2. |
